Best-selling author and world-renowned speaker Jon Gordon joins The Mo Show…
If you’re reading this, you’ve probably read one of Jon’s 15 books… His 5 best-sellers include The Energy Bus, The Carpenter, The Power of Positive Leadership, Training Camp, You Win in the Locker Room First. (If you haven’t, click here to get a copy today.)
Jon’s clients include the Los Angeles Dodgers, Atlanta Falcons, Clemson Football, Southwest Airlines, Northwestern Mutual, and many more…
In this 12-minute interview, you’ll learn:
- how Jon has created an advantage for himself
- the ‘good’ challenge Jon faces to maintain his creativity in the midst of all the busy-ness
- the one thing that has helped Jon continually build his brand
- Jon’s perspective on building a business
- what Jon is most excited about in the next 6 months!
Jon also breaks down lifestyle, entrepreneurship, social media, and meraki in the blitz segment.
MORSE: What is the competitive advantage that separates you from everyone else and has allowed you to write multiple best-selling books?
GORDON: Well I appreciate that. That’s very nice in terms of a compliment in that way, in terms of separation. But I never really compared myself to anyone else. I think we’re all different, we’re all here to share certain messages and write certain books. I just know for me I found the kind of book I was meant to write, the style that I was meant to write. I never thought I would even write a book years ago and so to write the books I’ve written and to be able to do this work is just something I’m thankful for.
Don’t compare yourself to anyone else. There are people that I would look up to as writers and speakers. Patrick Lencioni who wrote The Five Dysfunctions of a Team, Ken Blanchard, and people like that, and I have to find my own path and my own way and do the work that I’m meant to do and the way I’m meant to do it.
MORSE: What’s one of the biggest challenges that you’re facing today?
GORDON: I would say it’s a good challenge. I don’t even want to call it a challenge but I’m just getting so busy and I have a lot of requests to speak and to do Skypes and podcasts and things like this – and I appreciate the work that you’re doing by the way.
Just like a lot of people right now, it just seems like there’s just so much going on and it’s so busy and I would say that’s the biggest challenge is to find that creative time to still be able to write and have those thoughts that allow you to do this work and create content in the midst of all the business. I find with social media, managing Twitter, and then these Skypes and the speaking, I’m just like I know I want to write the next book, The Power of the Positive Team, and “Alright, I just need to breathe.” I just need to relax and breathe right now and it’s hard to find that space.
But I want to say that I am grateful though that I get to do this because I dreamed about doing this, right? So you know you had this vision of doing this and then you’re living it, so I wouldn’t have it any other way. I must say that. I’ve just got to learn maybe to say “no” a little bit more or find a little time to create that rhythm. That’s no one else’s fault but I wouldn’t change it. I would much rather be busy and in demand than someone who no one ever wanted to call like when I first started. If you’re wanting to do this, if you have a vision for doing this, I want to encourage you to just keep working at it and then don’t complain when you get to do it.
MORSE: What’s one thing that you’ve done to build such a strong and recognizable personal brand?
GORDON: I would say doing the newsletter was key over these years. I’ve did a weekly positive tip every week since 2002. So a lot of people have started to do a newsletter in the last couple years, a blog, but again I’ve been doing it now for 15 years every week for 15 years. And I always write it myself. I think that’s been important. I think that I know what my core message is around positivity. It’s about showing up every day and doing the work and being true to yourself and to others and the message that you’re meant to share and not wavering.
So continue to share the message, continue to do the work, not always looking for something else and something better, really knowing that this is my purpose, this is my calling, and I’m going to continue to do the work that then just keeps on getting out there reaching more people. So I think it’s been consistency, it’s been knowing the core, it’s been constantly sharing valuable information, providing value, not always asking for something but providing value, and then allowing people to use your resources for the greater good and to help them.
MORSE: What’s one thing you wish you knew before you set out building an actual business with this?
GORDON: I wouldn’t change a thing. There’s nothing I wish I knew. I sort of saw a bulb. I knew I wanted to write and speak. I could make this company much bigger but I know that I want to write and speak and I don’t want to run a company. I know that’s what I don’t want. I want to do what I love and I’ll wind up becoming a CEO and not somebody who loves to write and speak.
The company right now is very manageable. It’s a lot of independent people. We have consultants and speakers and trainers and I have a few people that work with me directly on my team and really that is very easy and manageable to handle right now. As we grow and grow, it’s something that I get contemplative in the future that I’ll probably need to bring on a COO or something but I know that I want to do what I want to do and I know that’s not run a company. I know I want to make a difference and write and speak and that’s why I’m here so I will stick to that.
MORSE: What are you most excited about in the next six months?
GORDON: I’m excited about writing The Power of A Positive Team, finding that space when things slow down (probably the second week in December) and from that time till January 6th really write this book. Go out to Los Angeles, go spend a few weeks out there with my family. I’ll write in the mornings, hang out with them New Year’s Day, write a little bit at night. So I’m looking forward to that quiet time and that stillness hopefully to be able to write this but I’m excited about that.
–> 60-Second Blitz
MORSE: The Carpenter
GORDON: Building greatness by loving, serving, and caring. It’s about putting your heart, your soul, your spirit, your passion into what you’re meant to do.
MORSE: Energy Bus
GORDON: Staying positive through all the negativity, through all the adversity, and all the challenges. You have to stay positive on this journey and then as you become a more positive leader you help others become positive on their journey. It’s the first book I wrote that’s the most popular. It’s something that again is near and dear to my heart and I just love the way people connect with this message of positivity. Rejected by other 30 publishers. It’s been exciting to see the impact it’s had over the years. Now, it’s sold over a million copies. It just reached a million, domestically. Maybe 1.5 million international or more… I don’t know. It’s just so exciting the way that this book has been used and has gotten out there.
MORSE: Your favorite social media platform
MORSE: What does it mean to be an entrepreneur?
GORDON: Risk, courage, boldness, failure, grit.
GORDON: I read about that word a couple of years ago and I just fell in love with that word. It sounds like it’s a Japanese word but it’s actually a Greek word. It means to do something with love, with soul. It means to leave a piece of yourself in your work. It means to leave something behind. I believe we can all live with meraki, right? Put our soul into our work, leave something behind, leave a piece of our self in our work and leave a legacy.
MORSE: The Best
GORDON: The Best? Matt Morse 🙂 When I hear “the best” I think of Dabo Swinney in Clemson and him using Training Camp in 2011. I didn’t even know he was using it. Every week he would take his team through the characteristics of what the best to better than everyone else from Training Camp. He’s also doing that this year as well. It’s exciting to know that he did that book and used it and it’s just been this journey of Clemson in my life and the effect it’s had on my life and the difference it’s made in my own life. My daughter is at Clemson. My son is now going to go there and be on the tennis team. So really again when I think of “the best” I think of that experience. I think of Training Camp. And I think of everyone striving for greatness, to be all that they’re meant to be. I mean Dabo basically said “We’re going to strive for greatness and this is the standard here at Clemson. We’re going to work to be the best.” I think we can all work to do that.
GORDON: How you approach life and what you value, what’s important. Lifestyle can be different for everyone. Do you want to go on vacation a lot? Do you want to work a lot? What kind of lifestyle do you want to create for yourself? I know for me the kind of lifestyle I want to create was not something where I’d go to an office every day. We have people on my team who actually work from their homes. We don’t have an office. We work from their homes because everybody wanted that. I said “Do we want to get an office?” They were like “No, no, no… We like working from our homes.” Okay, well then let’s keep it. Sometimes I feel like it would be great to have an office but if I’m on the road all the time, it’s hard for me to be there anyway and they didn’t want an office so we created a lifestyle that people can have while they’re working with us.