So, you’re ready to create a new piece of content…
As my friend Paul Reddick likes to say, maybe you feel as if you’re ‘pregnant‘ with a new idea/project… 🤰
But there’s one problem!
You’re not sure if it should be free ‘blog’ content or packaged into a paid book/eBook… 📖
Should it be 1 long free YouTube video… or split up and packaged into a paid video product? 📽
Here’s the question I ask clients to help decide if it should be paid or free:
➡ Is this something that you think should be a product, or is this something that you know should be a product?
One word difference. Pretty big distinction.
If you think it should be a product (or aren’t sure), then publish it as free blog/social content.
If you know that it should be a product, then it might be…
Once you’ve done your homework and know this is a product, then it’s time to do some further market research and confirm demand, audience, price structure, etc… and decide if it’s feasible.
(Example: I think these blog posts could be a product, therefore I’m publishing as free blogs.)
5 Quick Questions To Help Determine Pricing
- What type of value does your product deliver?
- What are your costs involved?
- What level of demand for your product exists?
- What cost savings will your customer experience as a result of consuming your product?
- What is fair?
If you want me to help you in the content/product creation process, get in the Entrepreneur Lab and let’s get after it! 👊
Chances are pretty good that you’ve got a product inside of you that, with some deep work and split-testing, we can help you position, package, and promote.
If you have a message that can help others (which you do) & you don’t share it, you’re doing them a disservice.
3 QuickStart Questions:
1️⃣ What is your unique message/knowledge/expertise that will help others?
2️⃣ Who will it resonate with?
3️⃣ How will you reach them?
— Matt Morse (@MattMorse_17) March 8, 2018
P.S. In the Lab, I’ll also break down the differences between physical and digital products, which is right for you, and when’s the best time to launch! 🚀Here’s the link for you to get in the Entrepreneur Lab now: Matt-Morse.com/Lab
P.P.S. If you want to see the system that we’ve used to build 100+ online businesses, pick up a free copy of my new book, The MoMachine…
